Mateo's and The Healdsburg Dining Scene
Let’s get something straight, this is not a complete food review of Mateo’s. It’s a narrative about the Healdsburg dining scene, visitors from San Francisco, and why Mexican food tastes better with lard, not extra virgin olive oil.
My experience with the food at Mateo’s was limited; I only had one dish, the halibut ceviche and two salsas. In a high-end place like Mateo’s, the easiest comparison for me as to what I expect of refined Mexican food is Frontera Grill in Chicago. I’ve eaten at Frontera more times than I can count and have eaten the ceviche nearly every visit. The food Chef Bayless prepares in Chicago is authentic, regional Mexican cuisine. It’s refined, but not fussy or pretentious. It has a Mid-Western sensibility about it.
Mateo’s is what I would expect from a restaurant rated highly by Michael Bauer but without Mid-West or in this case, Healdsburg sensibility. With the level of refinement in Mateo’s cooking, one would expect a Michelin Bib or perhaps one star scoring, “a must stop” along the foodie trail in Healdsburg. But refined Mexican cuisine requires balance and with the heat coming off the salsas I sampled, I have difficulty believing this place will get a nod. When spicy food sticks with me to the point I can’t taste anything else but heat and I’m beginning to mark time as to how long I’m in pain, it’s not fun anymore. The ceviche is lovely to look at and well executed, but has no hearty soul. Mateo can probably make beans, rice, and corn chips look pretty. But I want beans, rice, and corn chips to make me feel satisfied.
Barndiva, Dry Creek Kitchen, and Cyrus make sense in Healdsburg with glitz, glamour, and the cuisine to match the wine country they reside in. I expect a certain degree of premium pricing and a certain degree of calculated arrogance about the food.
Mateo’s Mexican food is inspired by his former position as chef at Dry Creek Kitchen.
Translation: It’s overwrought and pretentious.
One classic Mexican staple stands out at Mateo’s as simply out of touch; guacamole made with high-end extra virgin olive oil. Really? No one expects olive oil in guacamole even if it’s made in wine country and even if Dry Creek Valley has its own olive press. What people want with guacamole is a heaping bowl of it along with chips and a beer! Not extra virgin olive oil.
There are other troubling factors at work, namely price and expectations.
It’s $10 for a single taco at Mateo’s. Hefty price tag for a single taco. A popular spot for residents and visitors of Healdsburg is El Farolito, just down the block from Mateo’s. A Super Burrito costs $7.25. Most taco shops in town have a la carte tacos on their menu for $1.25 to $3.50 per taco. Execution, ambiance, and ingredients are totally different at Mateo’s versus Mexican restaurants in Healdsburg, but what about the perception of value?
A single hand-crafted margarita at Mateo’s is $12.Once again, a pitcher of Rita’s will set you back $24 at El Farolito. I know, the quality of the tequila is different, but that isn’t the point. The point is perception of why one usually enters a Mexican restaurant in Healdsburg. Value.
Another factor beyond price is the wine country experience and pairing wine with your food.
When in wine country, most people drink wine. When food is hot and spicy, what wine would possibly pair with it? None or a few select varietals. This makes it even harder for the weekend visitor to reconcile spending hard-earned money for a weekend away in wine country to drink tequila and beer. By the way, for tequila and mezcal drinks, there is no better place to go in town than Mateo’s. Knowledgeable bartenders and a great selection of tequila, if you want to try new tequilas, Mateo’s is the place.
As for the weekend Bay Area visitor, deciding with your spouse between Michelin rated Italian, American, or French inspired food and pairing it with your treasured $150 Cabernet or browsing the wine encyclopedia at Cyrus or Barndiva is what Bay Area visitors think about when they come to Healdsburg. Not a $10 taco or guacamole made with olive oil, no matter how good they are.
Look at the closed Shimo Restaurant across the street. Severely overpriced food in an atmosphere that didn’t exude or warrant it will never gain the favor of locals and only a few critics. And critics won’t keep your doors open for very long.
Mateo’s should take a lesson from Scopa, Diavola, Zin, and Willi’s…make your atmosphere more inviting and your food less fussy (but don't skimp on quality) and you’ll be in business for a long time AND get the critics to come in. The perception of being overwrought and overpriced will keep locals away.
So if Mateo’s is only a place for critics like Michael Bauer to visit and not a place to dwell for people who live in Healdsburg or the casual weekend traveler from the Bay Area, who’s coming here? I want Mateo's to succeed and it has a place in the Healdsburg dining scene. But Chef, don’t charge $10 for a single taco or put extra virgin olive oil in your guacamole…I don’t care how good they are.
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